Lulo Bank — Fintech · 0→1
Designing a Bank From Nothing but a Blank Screen
Building Colombia's first 100% digital bank from moment zero — naming, design system, first onboarding flow, and the team that carried it forward to 600K+ users.
Freeletics — Health & Fitness · AI Coaching
Training Reimagined for the AI Coaching Era
Making people more fit and motivated to keep training and turning an AI recommendation engine into a coaching relationship users could trust.
BEYOND THE FEATURED WORK
One Practice, Many Contexts
8+
Years in design leadership
6
Industries
3
Countries
Beyond these two engagements, design leadership spans fintech, health tech, and consulting — including XP Inc. and Infomoney, plus consulting work with McKinsey (QuantumBlack), Banrisul, Banco Original, and Banco de Occidente.
Let's talk
Let's build something together.
