Hi, I’m Marcos Felipe a Product Designer, artist, and curious mind based in Munich. I lead design at Freeletics, where I focus on shaping meaningful digital experiences for people who want to move better and live healthier lives.
My work blends strategic thinking, visual design, and product development. I’ve designed across agency, consultancy, and product teams. I’m driven by a desire to connect ideas, craft, and people.
Beyond screens, I explore drawing, painting, and photography as ways to observe and process the world. These practices influence how I think about systems, emotions, and communication, whether I’m designing an app or preparing an exhibition.
This site is a growing archive of things I’m building, testing, and learning from.
I blend strategic thinking with hands-on craft to create meaningful digital experiences. Each work in this catalog represents a unique intersection of design, strategy, and storytelling, transforming complex challenges into elegant solutions.
Product Strategy + Growth + Behavioral Design
Focus Areas:
Subscription conversion & retention
Experience architecture (Free vs Paid journeys)
Design systems & scalable UX
Personalization
Cross-functional product leadership
Strengths:
Bridges business KPIs with experience strategy
Strong systems thinking (journeys, segmentation, lifecycle)
Converts qualitative research into product direction
Comfortable in ambiguity and complex problem spaces
Balances craft with measurable outcomes
Best Environment:
Product-led company
Data-informed culture
Subscription / growth-driven models
Cross-functional squads with autonomy