Training Variety

Scaling the exercise library so repetition wouldn't be the reason people quit — and scaling the production behind it.

Photo Shooting for New Exercises

15+ days of shooting, 500+ new exercises. Scaling the exercise library meant scaling production too — working directly with the team behind the camera to keep every new movement on-brand.

Fig. 01 — Behind the scenes, 15+ days of shooting for 500+ new exercises.